Business Development Management Associates is a software revenue accelerator that generates effective channels through business development outsourcing (BDO). BDMA Associates address the needs of small to medium sized software firms in building a channels strategy and accelerating market recognition and revenue growth.

Our focus is to provide resources that bring significant senior level experience, deep relationships and effective strategies to quickly establish real and qualified leads, condensing the sales cycle, securing strong partners, building credibility and driving revenue.

Typically, Independent Software Vendors (ISVs) with revenue between $1 and $5 Million (USD) United States Dollars have established a solid account base with recurring revenues from support agreements and good references. Many of these Independent Software Vendors (ISVs) have established some partnerships along the way and have had limited success.

These relationships with systems integrators and other relationships with larger ERP vendors, Services Organizations and Hardware Manufacturers have not been established or resulted in meaningful growth. Further, in difficult economic times sales cycles drag and revenue underperformance is rampant. In such a position it is imperative to quickly and efficiently identify customers with the need and ability to purchase solutions. Without a large internal staff it is difficult to gain the necessary exposure to accomplish this. At the same time an investment to build internal resources to develop an effective channel are cost prohibitive and the long term commitment and risks, should the wrong resources be hired can be daunting.

Business Development Outsourcing (BDO) through BDMA allows ISVs to establish an effective channel while mitigating the risks described above. By leveraging the relationships and experience of all of our partners we will accelerate both the breadth and depth of your channel rapidly, delivering credibility and growth within a cost structure that is not prohibitive.